Design by Industry
Citibank | Graphic Design & Web Designer
388 Greenwich Street, New York
April - October 2013
- Internal graphic design for Citi and its affiliates, including design of posters, presentations, events and client meetings.
- Digital templates for Citi Gold, Citi planned events, Investment biographies and financialpitch books.
- Interactive projects include video presentation in lobby of building viewed by entire global employee base, as well a collaboration on promotional web pages.
Lazard Asset Management | Brand Specialist
30 Rockefeller Center, New York, NY
February - October 2014
- Perpetuating brand standards throughout all documents, including Mutual Fund and Emerging Market profiles and platforms.
- Investor pitch decks with comprehensive charts/info-graphics presented in dynamic visuals to provide easy to understand information.
- Marketing collateral for trade shows, promotional pieces and internal events with full maintenance of visual identity guides.
SME | Senior Brand Designer
1 Alexander Avenue Yonkers, NY
- Development, presentation and layout of entire company identity including logo
- design, iconography, infographics and overall website design and for start up national
- crowd-funding platform.
- Copy writing, design and structure of company investment pitch deck, provided in various formats for multiple platform uses.
- Consultation for printed materials, with expertise devoted to paper choice, printing variations and budget restrictions for volume.
RKF & Assoc. | Production Deisgner
521 Fifth Avenue, New York, NY
November 2013 - February 2014
- Print and production expertise given as a freelance contractor, for short-term projects including annual look book, realty listing fliers and general design for marketing material.
- Area planning, floor plans and map work, with matching RKF’s award winning design aesthetic and design sensibilities.
- HMTL Email design for promotional events and marketing campiagns
Central Turf & Irrigation | National Brand Manager
8 Williams Street, Elmsford, NY
- Creation, design, and development of company branding including style guide for entire brand, for both print pieces and website from initial layout to full completion.
- Stewardship of brand identity to ensure cohesive consistency across all implementations.
- Presentation of modern and clean branding style to drive sales to entire company encompassing over 30 locations in US and Canada with individual attention to each.
- Lead generation, direct sales inquiries, and customer acquisition based in social media and digital marketing.
- Organizing corporate promotional events, as well as monthly product specials, inbound marketing pieces, and informative presentations.
Martha Lynn Laskie | Free Lance Design Projects
New York NY, Yonkers NY, Westchester NY, White Plains, NY
2008 - Present
- Menu Design, with emphasis on sales based copy writing
- Print & Production for collateral materials such as fliers, table tents, menus and bar related promotional pieces
- Email marketing for weekly/monthly promotions with restaurants for increase in guests patronage
- Web Design, and social media marketing with strong emphasis on lead generation, as well as promotional sale strategies