Design by Industry

 

FINANCE


Citibank |  Graphic Design & Web Designer

388 Greenwich Street, New York

April - October  2013

  • Internal graphic design for Citi and its affiliates, including design of posters, presentations, events and client meetings.
  • Digital templates for Citi Gold, Citi planned events, Investment biographies and financialpitch books.
  • Interactive projects include video presentation in lobby of building viewed by entire global employee base, as well a collaboration on promotional web pages.
 

Lazard Asset Management  |  Brand Specialist

30 Rockefeller Center, New York, NY

February - October 2014

  • Perpetuating brand standards throughout all documents, including Mutual Fund and Emerging Market profiles and platforms.
  • Investor pitch decks with comprehensive charts/info-graphics presented in dynamic visuals to provide easy to understand information.
  • Marketing collateral for trade shows, promotional pieces and internal events with full maintenance of visual identity guides.

SME  |  Senior Brand Designer

1 Alexander Avenue Yonkers, NY 

2013-2014

  • Development, presentation and layout of entire company identity including logo
  • design, iconography, infographics and overall website design and for start up national
  • crowd-funding platform.
  • Copy writing, design and structure of company investment pitch deck, provided in various formats for multiple platform uses. 
  • Consultation for printed materials, with expertise devoted to paper choice, printing variations and budget restrictions for volume.

REAL ESTATE

GREEN INDUSTRY

RKF & Assoc.   |  Production Deisgner

521 Fifth Avenue, New York, NY

November 2013  - February 2014

  • Print and production expertise given as a freelance contractor, for short-term projects including annual look book, realty listing fliers and general design for marketing material.
  • Area planning, floor plans and map work, with matching RKF’s award winning design aesthetic and design sensibilities. 
  • HMTL Email design for promotional events and marketing campiagns
 

Central Turf & Irrigation  |  National Brand Manager

8 Williams Street, Elmsford, NY 

2014-2016

  • Creation, design, and development of company branding including style guide for entire brand, for both print pieces and website from initial layout to full completion.
  • Stewardship of brand identity to ensure cohesive consistency across all implementations.
  • Presentation of modern and clean branding style to drive sales to entire company encompassing over 30 locations in US and Canada with individual attention to each.
  • Lead generation, direct sales inquiries, and customer acquisition based in social media and digital marketing.
  • Organizing corporate promotional events, as well as monthly product specials, inbound marketing pieces, and informative presentations.

HOSPITALITY


Martha Lynn Laskie | Free Lance Design Projects 

New York NY, Yonkers NY, Westchester NY, White Plains, NY

2008 - Present

  • Menu Design, with emphasis on sales based copy writing
  • Print & Production for collateral materials such as fliers, table tents, menus and bar related promotional pieces
  • Email marketing for weekly/monthly promotions with restaurants  for increase in guests patronage
  • Web Design, and social media marketing with strong emphasis on lead generation, as well as promotional sale strategies

LAW