Design by Industry
Citibank | Graphic Design & Web Designer
388 Greenwich Street, New York
April - October 2013
Internal graphic design for Citi and its affiliates, including design of posters, presentations, events and client meetings.
Digital templates for Citi Gold, Citi planned events, Investment biographies and financialpitch books.
Interactive projects include video presentation in lobby of building viewed by entire global employee base, as well a collaboration on promotional web pages.
Lazard Asset Management | Brand Specialist
30 Rockefeller Center, New York, NY
February - October 2014
Perpetuating brand standards throughout all documents, including Mutual Fund and Emerging Market profiles and platforms.
Investor pitch decks with comprehensive charts/info-graphics presented in dynamic visuals to provide easy to understand information.
Marketing collateral for trade shows, promotional pieces and internal events with full maintenance of visual identity guides.
SME | Senior Brand Designer
1 Alexander Avenue Yonkers, NY
Development, presentation and layout of entire company identity including logo
design, iconography, infographics and overall website design and for start up national
Copy writing, design and structure of company investment pitch deck, provided in various formats for multiple platform uses.
Consultation for printed materials, with expertise devoted to paper choice, printing variations and budget restrictions for volume.
RKF & Assoc. | Production Deisgner
521 Fifth Avenue, New York, NY
November 2013 - February 2014
Print and production expertise given as a freelance contractor, for short-term projects including annual look book, realty listing fliers and general design for marketing material.
Area planning, floor plans and map work, with matching RKF’s award winning design aesthetic and design sensibilities.
HMTL Email design for promotional events and marketing campiagns
Central Turf & Irrigation | National Brand Manager
8 Williams Street, Elmsford, NY
Creation, design, and development of company branding including style guide for entire brand, for both print pieces and website from initial layout to full completion.
Stewardship of brand identity to ensure cohesive consistency across all implementations.
Presentation of modern and clean branding style to drive sales to entire company encompassing over 30 locations in US and Canada with individual attention to each.
Lead generation, direct sales inquiries, and customer acquisition based in social media and digital marketing.
Organizing corporate promotional events, as well as monthly product specials, inbound marketing pieces, and informative presentations.
Martha Lynn Laskie | Free Lance Design Projects
New York NY, Yonkers NY, Westchester NY, White Plains, NY
2008 - Present
Menu Design, with emphasis on sales based copy writing
Print & Production for collateral materials such as fliers, table tents, menus and bar related promotional pieces
Email marketing for weekly/monthly promotions with restaurants for increase in guests patronage
Web Design, and social media marketing with strong emphasis on lead generation, as well as promotional sale strategies
Constantinidis & Associates
Long Island City, New York
Full design of brand and subsequent materials
Logo & Branding